Pepsi recently released a new 'skinny' can for Diet Pepsi with the promotion: "celebration of beautiful, confident women." The sales pitch relates 'beauty' and 'confidence' with 'skinny,' and this is arguably unacceptable. PepsiCo is being advised to change their sales pitch, but they can keep the actual can design. Pepsi has officially announced the skinny can is only temporary.
I think it is a brilliant design idea. If we want women to stop being anorexic, let's deal with Barbie first.
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